1. Monitor services that journalists subscribe to for sources.
We recommend the following: PitchRate, HARO and Reporter Connection.
2. Have a press room on your website.
This is beyond posting a press release and a few photos. You really need to have a full scale press kit online. Build your online press kit using a like Press Kit 24/7, Gokit or Instant Press Kit.
3. Send out regular SEO press releases. Press releases aren’t dead. They’ve changed how we write and disseminate them.
4. Connect with reporters and journalists online via Twitter.
Join their weekly Tweet Chats. You can talk to journalists right where they are.
5. Have an authority blog.
This is the best way to get found by the media. Have a blog in your area of expertise and optimize by key words.
Pam Perry is a successful entrepreneur, author, book publicist and social media expert. Based in Detroit, Michigan, Perry conducts workshops on PR, book marketing and social media.